Irrespective of industry sector, or specific business domain area; it is possible to characterise common business value imperatives under the following broad set of headings:

  1. Business Model Innovation
  2. Business Agility
  3. Reduced Time to Market for new Products and Services
  4. Operational Effectiveness and Efficiency
  5. Cost Reduction
  6. Customer Service Optimisation
  7. Product and Service Innovation
  8. Partner integration and on/off-boarding
  9. New Customer Acquisition and On-boarding
  10. Know Your Customer (upsell, cross-sell, and Next Best Action marketing)
  11. Conversion of Customers to Net Promoters
  12. Business Process Standardisation and Optimisation
  13. Knowledge Worker Productivity
  14. Management of known/unknown Business Process variations
  15. Omni-channel access for customers, partners, employees
  16. Employee Engagement

In focusing effort, investement and resources on specific change programmes the above considerations must to a greater or lesser extent be managed simultaneously in order to optimise business outcomes.